Curriculum Vitae for Simon Peter Lovejoy

 

 

Skills / Technical Experience:
 
Flash animation/design with basic actionscripting (Flash 4.0/5.0/MX): 4 years
Adobe Photoshop ( 5.0 / 6.0 ) : 2 1/2 years
Adobe ImageReady 3.0 : 3 1/2 years
Macromedia Freehand 9.0: 5 1/2 years
Adobe Illustrator 9.0: 1 1/2 years
Illustration (Digital and Traditional): 8 1/2 years
 
Work Experience:
 
Since January of 2003, I have been working on several contract-based projects for companies including iTraffic, VirginTravelStore and The Grand Union. Having produced several animated Flash pieces to be used in DHTML overlays for iTraffic, as well as a Flash piece also for use in DHTML overlay for VirginTravelStore, I have been involved between February and April of 2003 in a large Illustration and Animation - based internet project for The Grand Union, centred around the creation of a specific look and feel for a new soft drink product that has recently been launched. In June I completed work for WCRS on several online BMW media elements.
 
Further to this, IÕve worked in London with the BloodPartnership since August of 2000 as a designer, animator and illustrator in the field of Online Advertising. Between April and August of 2000, I worked as a designer and illustrator for Brainwashers Ltd. in online media. Between July of 1999 and April of 2000, I worked on a contractual brief involving illustration for an autobiography by Mr. Rick Andrews, a senior lecturer at the Technikon Natal in Durban, South Africa. Prior to this I had been working as a digital illustrator and visual designer for Barrows Point of Purchase in Durban, South Africa. A period of overlap occurred between my work for Barrows and that of the Technikon Natal, where I lectured between 1995 and 1996 in the Art of Life Studies. I left my work as a lecturer to join Barrows full-time in 1997.
 
IÕve handled briefs for clients including Freeserve, Telewest Blueyonder, AskJeeves, Brassmonkeys, Farm Creative Agency, Smile, Iceland Organic, Microsoft, Cadbury, Virgin.net, Berocca and BMW.
 
Having completed a five-year Higher Diploma in Visual Design at the Technikon Natal in Southern Africa, I have since spent five years working in several fields pertaining to Visual Design and Illustration.
 
Beginning work in a specialised Point-of-Purchase Studio in Durban, South Africa, I handled all in-house digital illustration, as well as setup for print production on those briefs I was responsible for. Thereafter I spent some time working on several projects involving manually illustrated work, before moving abroad to London. At this stage I began introducing my illustrative work into the online media I was producing. I have for the past two years been responsible for the production and output of Online Advertising Media for the BloodPartnership. IÕve been responsible for the generation from start to finish of several pieces of viral marketing and advertising, and have also been involved in the production of online campaign elements.
 
 
Personal Details:
 
Address:
19a Woodville Road
Brent Cross
London
NW 11 9TP
Telephone:
020 838 14653
Date of Birth:
11 February 1974
Marital Status:
Single
Nationality:
British
Health:
Good
 
Profile:
In 1997 I was hired as an illustrator on digital media by a POP(Point-of-Purchase) company in Durban, South Africa. Here I was responsible for the production of digital artwork which could be translated into print for use on both permanent (metal) and temporary (corrugated) point-of-purchase displays. After spending a brief period utilising traditional illustration for a contractual brief I came to London and joined Brainwashers Ltd., an online design studio. During this time, I gained experience in Macromedia Flash, and began incorporating my illustrative skills into the online media I was working with at the time. In August 2000, I joined with BloodPartnership Ltd., where I was able (due to the more creative nature of the work) to put these skills to greater use. I have decided to forego the technical aspects of online development in favour of building a portfolio of work which reflects a more creative use of design and animation.
 
 
Work Experience Summary:
 
November 2002 - July 2003:
Freelance Design and Animation / illustration
I have been freelancing during this period primarily as a Flash animator, producing several Flash banners including a Freeserve Flash overlay campaign for a London-based company called iTraffic, as well as having produced a Flash overlay for Virgin Travelstore. I've completed work for The Grand Union involving the illustration and design of all elements for the launch of Freekee Soda, a new soft drink aimed at the youth market. I've also worked on several online media elements for WCRS involving BMW banners and superstitials.
August 2000 - November 2002:
BloodPartnership Ltd. London (www.bloodpartnership.com)
BloodPartnership was an Advertising Agency which focused on online and interactive communication. As Visual designer and Illustrator, I was responsible for handling the creative execution of work ranging from online campaigns to the production of animated online viral movies as well as work on several microsites. During this period I made use of Flash 4.0 and 5.0, ImageReady 3.0, Photoshop 6.0 and Freehand 9.0 in order to produce both static and animated work including viral animations, banner, pop-up and Overlay campaigns.
April 2000 - August 2000:
Brainwashers Ltd. London (www.brainwashers.co.uk - now www.fhlame.com)
While working with Brainwashers, I used the opportunity to improve my knowledge of the software used to output online media, and also to begin incorporating my illustrative work into online briefs. I worked primarily with Flash 4.0 and Freehand 9.0 during this period as well as utilising ImageReady 3.0 for the output of several banner-based projects.
July 1999 - April 2000:
Technikon Natal, Durban, South Africa (www.ntech.ac.za / www.gdtek.co.za)
During this period, I took time to work with a former senior lecturer of mine in order to produce a series of eight illustrations including a cover for an autobiographical book based on his time spent serving in the South African Defence Force during his youth. The illustrations were rendered in acrylic and watercolour.
April 1997 - July 1999:
Barrows Point of Purchase, Durban, South Africa (www.barrowsonline.com)
I joined Barrows in 1997 as an illustrator who would be able to undertake projects which required original artwork output. During my two and a quarter years there, I gained sound software / hardware experience using both Macintosh and PC machines. I was also able to form a concrete style of pen-and-ink illustration, which I could marry successfully to digital colour, and which became the basis for much of my commercial work with BloodPartnership.
January 1995 - December 1997:
Technikon Natal, Durban, South Africa (www.ntech.ac.za / www.gdtek.co.za)
While completing a Higher Diploma in Graphic Design at the Technikon Natal, I was asked to lecture on the subject of Life Drawing to students at the TechnikonÕs Foundational Course. The course was designed to give students a good idea of what they could expect in terms of content and areas of study should they choose to enrol for either Graphic Design or Fine Arts Diploma and Degree courses. My work involved tutoring the students in the ability to draw from life, as well as a preliminary study of the human form and musculature. In April of 1997 I was employed full-time by Barrow s Point of Purchase, who agreed that I would be able to finish the year lecturing at the Technikon.
 
Education and Qualifications:
1992-1994:
Technikon Natal: Diploma in Graphic Design.
1995 - 1996:
Technikon Natal: Higher Diploma in Graphic Design.
 
References:
Available on request.
 
Awards:
Clio Silver Statue 2002
D&AD Book 2001
The One Show Interactive Merit 2001
Cannes CyberLions Shortlist 2001
London International Finalist 2001
Clio Finalist 2001
CIPD Recruitment Advertising Best Brochure Award Nominee 2001
RAD Awards Best Recruitment Brochure Award Nominee 2001