I’m Si.

I’ve worked across print and digital as a visual designer, with experience in user experience design, interface design, building performant websites and brands.

Design has been a part of my life for over two decades, where I started out creating artwork and production media in point of purchase.

I’ve been fortunate enough since then to have created content for some of the world’s best-known brands as an illustrator, an art director, and a digital designer.

In my last role, I helped a leading managed service provider uplift its visual identity, while building the business a new website from scratch. This led me to a deeper understanding of performance for the web - specifically technical health, inclusivity, and accessibility.

At the heart of every project I work on is one objective – to create simple, impactful design that works.