Skip to Main Content Skip to Main Navigation Skip to Footer Information
Allocate Optima branding alongside a young female Doctor with defocused physicians in the background

Allocate Optima Software UI & Web Design

Project Overview

London-based graphic designer partnered with Allocate Software to redesign the Optima platform’s online presence. We implemented WordPress as a scalable CMS, enabling centralised content updates across UK and international sites while preserving brand consistency.

Led the creation of UX wireframes and refined visual layouts, working closely with the developer to ensure a responsive, user-centric experience on desktop and mobile.

My Role & Results

  • Developed interactive UX wireframes to define user journeys for landing pages and site sections
  • Designed UI mockups aligned to Allocate’s brand guidelines
  • Customised WordPress template to align with Allocate's brand guidelines
  • Collaborated with lead developer on accessibility best practices
Allocate Optima Website UI Layout

Tools & Technologies

Adobe Illustrator logo
Adobe Photoshop logo
CSS logo
WordPress logo