Current Account Switch Service: Animated Explainer Video Production
Project Overview
To support the UK’s Current Account Switch Service, the client needed an effective, engaging way to communicate how simple it is for customers to switch current accounts. I was commissioned to produce a set of animated explainer videos to clearly present this message across digital platforms.
I led the full animation production process: transforming static brand assets into motion-ready formats, developing storyboards, and animating final sequences. Initially, four core explainer videos were delivered, followed by two custom animated intros designed to amplify campaign reach on social media and websites.
My Role & Results
- Took ownership of creative direction for storyboarding and animation of video content
- Translated static brand assets into video assets for motion
- Produced all motion graphics using Adobe Animate and Adobe After Effects
- Prepared audio assets including voice and soundtrack integration
- Delivery of platform-optimised video for online and social
Tools & Technologies
