
A new website for Fuse Three Finance
Project: UX, UI, Website Build
Role: UX designer, UI designer, Developer
Industry: Finance
Tools: Adobe Creative Cloud, HTML, CSS
Duration: 2014
Discover: Understanding the problem
Fuse Three required a simplified site showcasing their specialised funding capabilities to businesses that fell outside of other one-size-fits-all lending solutions.
Define: Shaping the solution
Starting from lo-fidelity wireframes, Fuse Three's photography and re-envisioned brand assets were deployed to underpin key messaging, whilst keeping a simple, no-nonsense UX front of mind.
Deliver: The result
Fuse Three's new online destination afforded visitors a simple, uncluttered proposition signposting each of the business' five core offerings.
Demonstration build
View the demonstrative prototype here.
My Role & Results
- Specified lo-fi and high fidelity wireframes for the one-page layout illustrating Fuse Three's five pillar propositions
- Applied updated brand guidelines and bespoke photography to scaffold a simple UX around a Bootstrap-based UI