Paco Rabanne Black XS “Be A Legend” UI & Web Design

Project Overview

I functioned as London-based graphic designer embedded within a team working for a creative agency that partnered with LiveNation to develop the “Be A Legend” digital experience for Paco Rabanne’s Black XS fragrance. The responsive website launched simultaneously with three of the UK’s largest music festivals. By combining a ticket giveaway competition and information about Black XS, the site drove product awareness and festival excitement.

Built using WordPress, the one-page website ensured seamless entry to the competition and straightforward discovery of Paco Rabanne's Black XS fragrances for fans and visitors across devices.

My Role & Results

• UI Development: Implemented responsive page layout and interactive components using WordPress and custom CSS to guarantee a consistent user experience
• Rich Media Creation: Produced animated banners and teaser videos reflecting the energy of festival crowds and showcasing the Black XS line
• Digital Advertising: Designed performance-optimized ad units with cohesive branding
• HTML Email Design: Developed and tested HTML competition mailers to drive engagement and site visits