Paddington Central Summer Shorts: Motion Graphics

Project Overview

Developed a series of short motion graphics for a third party agency interpreting Paddington Central's updated brand identity for their summer campaign. These elegant animated shorts ran on outdoor digital displays and at selected stations, complementing other media channels to shape a fresh voice for the Paddington Central area.

Working with the client's creative assets, I employed Adobe Illustrator for asset preparation, Adobe Animate for vector animation and Adobe After Effects for final composition refinement. The result was a collection of simple yet sophisticated animations that effectively communicated the client's refreshed brand identity.

My Role & Results

• Creative direction and storyboarding for all video content
• Animation and motion graphics using Adobe Animate and Adobe After Effects
• Adaptation of static brand assets into dynamic video assets
• Audio integration and final mastering
• Delivery of platform-optimised video for web and social media